I am a highly accomplished, results-driven, Global B2B Marketing Executive that helps organizations achieve increased mindshare, sales revenue, competitive market share and customer loyalty through innovative and differentiating marketing initiatives. I help organizations create brand messaging and marketing campaigns that are clear, concise, compelling. and differentiating.
I thrive in the role of a collaborative C-Suite partner who leads, inspires, and empowers high-performance cross-functional teams to remove market barriers, pinpoint new trends, and execute on disruptive displacement solutions. Together we translate market trends and competitive threats into strategic opportunities to increase reach, market influence, brand adoption and ROI. The result of our collaboration helps clients position their brand, products and solutions as innovative, disruptive and market leading.
An extensive sales career, collaborating with C-level executives, has contributed to development of my comprehensive messaging methodology. I help organizations create and deliver effective, customer focused, storytelling narratives that highlight their unique customer value. The result describes why their solutions deliver positive business & technical outcomes.
Notable Accomplishments
- Developed and led strategic product & solution marketing initiatives that contributed $262M in annual revenue, a 120% increase year-on-year, in a highly competitive, B2B market segment.
- Architected and led competitive B2B GTM initiatives that resulted in increases of incremental sales revenue of $138M; an increase of 105% year-on-year.
- Designed and implemented comprehensive Cloud and Multi-Cloud Sales Enablement programs contributed that delivered $406M in annual sales revenue.
- Competitive Cloud and Multi-Cloud marketing initiatives contributed $490M in competitive sales revenue attainment; an 83% increase year-over-year.
- Authored an extensive portfolio of Thought Leadership white papers, e-books, and buyer’s guides that addressed emerging industry trends, customer imperatives, barriers, and solutions to achieve success.
- Led multiple strategic product launches in SaaS, Cloud, Multi-Cloud, AIOps, IT Operations, and Service Management, Security that increased awareness, mindshare, and adoption.
- Created the Digital Service and Operations Management blog series that discussed trends, impact, and priorities for achieving Service Management and Operations excellence. blog series