Endorsements

Frost & Sullivan analysts and I have collaborated with Al Brodie on many technology initiatives that compare and contrast the merits of emerging technology approaches, and their impact on achievement of key business objectives. Al’s knowledge and insight into the IT and Telecom industry coupled with his experience working with C-level executives helped ensure the success of each project.

– Doug Green, Vice President of Brand and Demand Solutions, Frost & Sullivan 

Having excelled in positions as Director of Sales and Global Business Executive for Telecom and IT companies, Al Brodie truly understands what sellers need to be successful. When you couple that experience with his years in product management, marketing, and sales enablement, Al can definitely help businesses create initiatives and direct content that will increase their pipeline while shortening the sales cycle. Al’s guidance can help businesses increase their win percentage in very competitive markets. 

– Dave Hobbs, Hitachi Vantara  

Al Brodie and I have collaborated in the development of sales enablement tools, always with one goal in mind: fostering a deep understanding of the offering's benefits and their true and unique value to the end customer/buyer. The result: sales tools that answered key questions clearly: what are our clients looking to solve, how do we help them do that and how are we THE best at what we do. Cutting through the clutter of information to create a straight line to success for everyone involved: the corner office, the sales forces, and, most importantly, the clients.

- Anne-Marie Normandeau, Senior Partner, Content Marketing and Communications, Tenet Partners (Retired) 

"I have had the pleasure of partnering with Al Brodie on countless Sales Enablement, Marketing, and Thought Leadership assets over the past 17 years. His approach to customer-facing projects and sales enablement is simple – where’s the market moving, why should clients care, what’s the business value, how do we differentiate from our competitors, and how do we articulate our message clearly and in a manner that will resonate with buyers. Simply stated Al is a professional that will add value to your Sales Enablement, Marketing, and Thought Leadership initiatives." 

– Andrew Douglas, Director, Editorial Services, Tenet Partners 

“If you are looking for a high-performing, customer-oriented marketing professional, Al Brodie is that person. Al has developed and successfully executed numerous marketing campaigns that clearly demonstrated value while increasing conversion rates. His experience in sales, product management, and marketing, combined with his collaborative approach makes him an invaluable team member. Working with Al is a pleasure. He brings wisdom, enthusiasm, and a sense of humor to any project. I wholeheartedly recommend Al for a position in any organization that wants to exceed expectations.”

- Ann Irza, Senior Product Marketing Manager, Devo Technology 

“I worked alongside Al to create marketing collateral spanning blogs, e-books, web pages, and videos for a range of enterprise software solutions. He is a collaborative partner who clearly articulates, elevates, and simplifies technical concepts so they can be easily understood by everyone, which was very helpful to me each time we started a new project. He was fantastic to work with and I'm proud of the deliverables we created during our tenure as colleagues. You can see some of them here: https://www.youtube.com/watch?v=J6e7xin5DgI https://www.bmc.com/forms/next-evolution-in-capacity-resource-and-cost-optimization-ebook.html https://www.youtube.com/watch?v=tf5-wFRqmvE https://www.bmc.com/blogs/author/al_brodie/ https://www.youtube.com/watch?v=ZDFwB9gSnO8 

- Heather McClatchie, Senior Marketing Communications Copywriter & Content Strategist, BMC Software